A key role within Shoosmiths’ business development (BD) team, delivering strategic advisory and tactical external marketing activity and support (mainly comms and content related) aligned to our Real Estate Division with the objective of raising the profile of the Division in the market and its ability to attract new work.
Through having a closer understanding of, and insight into, the strategic and financial priorities of the Real Estate division, the role will champion and channel those priorities into the central BD team’s integrated market-facing relationship and reputational strategic activity, delivering a three-pronged sequence of actions, centring on the creation of a marketing plan, that:
- Supports and delivers tactical outputs in line with the tactical goals of the Division’s marketing plan requirements
- Represents and feeds in Divisional perspectives to the shaping of the firm’s integrated marketing priorities, and
- Articulates the wider firm’s BD activities and priorities back to the Divisional Head.
In addition to this, the role will provide BD direction and support to at least one area of cross-divisional marketing activity (for example, for a sector or market i.e. international).
This role is supplementary and complementary to our central BD functions of relationship management, bids/ new business, PR, events/ campaigns, client insight and digital. You will work closely with the existing team members to provide insight from the Division and to provide tactical delivery of new external marketing activity.
Our Real Estate group is one of the largest real estate teams in the UK, advising an impressive range of clients including commercial and residential developers, investors, major corporate occupiers and banks/funders. Offering exceptional market knowledge the team holds an outstanding reputation with clients and the market generally. “Clients are full of admiration for this team, noting it combines outstanding technical expertise with a “very” responsive service” (Chambers). |