A key role within Shoosmiths’ business development (BD) team, delivering strategic advisory and tactical external marketing activity and support (mainly comms and content related) aligned to one of Shoosmiths’ four internal Divisions with the objective of raising the profile of the Division in the market and its ability to attract new work. We are curerntly looking to appoint two new BD Managers, for the Business Advisory Division and Personal Advisory Division.
Shoosmiths’ personal advisory division works seamlessly with the firm’s corporate, real estate and business advisory teams to provide a service that is expert, caring and tailored to each client’s particular needs, helping individual clients and their families with the serious and complex legal issues we all face at some point in our lives. This division would benefit from candidates with business to consumer experience, and significant social media proficiency.
Shoosmiths’ business advisory division includes the firms broader commercial teams focussed on supporting our corporate client base and helping them to deliver on their strategic and operational objectives. Our clients predominantly include medium to large corporates, many of whom are household names, as well as other entities including high growth start-ups, public bodies, and pension fund trustees. This division are looking for a BD Manager with the experience to support legal product development and consider how best these might reach the market.
Through having a closer understanding of, and insight into, the strategic and financial priorities of the Division, the role will champion and channel those priorities into the central BD team’s integrated market-facing relationship and reputational strategic activity, delivering a three-pronged sequence of actions, centring on the creation of a marketing plan, that:
- Supports and delivers tactical outputs in line with the tactical goals of the Division’s marketing plan requirements
- Represents and feeds in Divisional perspectives to the shaping of the firm’s integrated marketing priorities, and
- Articulates the wider firm’s BD activities and priorities back to the Divisional Head.
In addition to this, the role will provide BD direction and support to at least one area of cross-divisional marketing activity (for example, for a sector or market i.e. international).
This role is supplementary and complementary to our central BD functions of relationship management, bids/ new business, PR, events/ campaigns, client insight and digital. You will work closely with the existing team members to provide insight from the Division and to provide tactical delivery of new external marketing activity. |