Farrer & Co is an independent law firm, with a long history in advising private families, individuals, charitable institutions, the education sector and businesses.
We look to be a market leader in our chosen market sectors, advising clients on the contentious and non-contentious legal, business and personal issues they face.
Our reputation and success is based on the goodwill of numerous close client relationships. We are trusted advisers, acting in our clients' long-term interests and paying careful attention to quality, thoughtfulness and personal service.
Our clients tell us they value us for our integrity, good judgement and professional excellence. They also like our broad perspective, clever solutions and value for money. |
Marketing Team
The Marketing Team at Farrer & Co is responsible for the development and implementation of the firm’s marketing strategy, including profile and reputation, marketing communications, and business development. This also extends to all aspects of marketing planning, brand management, communications, events, CRM, business and market analysis, and business development, including pitches and tenders.
Financial Services
We represent private banks, wealth and asset managers, fintech companies and lenders of all types.
We help our financial services clients navigate a complex and evolving regulatory landscape at the same time as providing a first-rate service. We have particular expertise advising private banks and wealth managers striving to remain a trusted adviser in the face of increasing regulation, employment, corporate, digital and data advice alongside transactional lending and property, asset managers on setting up a new regulated, unregulated or charitable fund to alternative lenders looking to provide bespoke lending solutions.
Property Investors and Developers
We work with both private and institutional investors and developers, and our client list extends to high-profile domestic and international names. We regularly advise funds, private property companies, private offices, high net worth families and international investment companies on every aspect of acquiring, managing and disposing of property.
Our clients have interests in property assets of all types: offices, mixed use developments including commercial and residential schemes, hotels and leisure facilities, sporting venues from football and rugby stadiums to golf courses, data centres, property funds, the private rented sector, shopping centres, student accommodation, educational establishments, assisted living and urban estates. |
The role will provide business development support for one of the firm's core client & sector groups, Financial Services and support to the Property Investors and Developers sector.
The successful candidate would work with designated Partners and Sector Heads, coaching and mentoring them to help drive revenues and increase profit margins. You will become a key business partner in the future development of those business areas. A strong collegiate approach with genuine enthusiasm for legal BD and Marketing is a key attribute for a successful candidate.
The role also has responsibility for overseeing and managing the firm’s offshore Business Intelligence provider, working closely with the Library Information team to ensure delivery of a quality service for all BD and marketing related research. |
Firm strategy and BD:
- Leads the support of marketing and business development planning, including working closely with sector heads to identify best opportunities and maximise the best use of the sector teams BD time and resources to win the most profitable work.
- Manage strategy plans and marketing budgets. Oversee that appropriate ROI measures are in place to ensure the success of business development activity. Identifying reporting improvements – collaborating with Finance and IT so that appropriate tools/reports are available to evaluate ROI where there are gaps.
- Conducting business development research to support strategy, working closely with our offshore BI service provider. This will include analysis and test regularly for market changes, for example SWOT and PESTLE.
- Identify new business development opportunities. You will act as a trusted advisor, coaching Partners and Fee Earners on business development including, intermediary referral relationships (internal and external) and client service.
- Coach Partners and Fee Earners on pitch best practice in competitive situations, including No/Go decisions, lead on production and submission of strategic pitches/provide or oversee the input for the team on firmwide pitch opportunities.
- Identify, organise and evaluate strategic sponsorships, key memberships and speaking opportunities at external conferences and seminars.
- Responsibility for in-house events programme (in-person and virtual).
- Identify business development skill gaps across Partners and Fee Earners, including support on personal business development and marketing plans for junior partners and next generation partners. Work closely with the knowledge and learning and development team.
- Managing and contributing to wider cross-firm BD projects as required. For example, responsibly for relationship management of the firm’s offshore Business Intelligence provider.
- Monitor key accounts ensuring that client activities are thought through, planned and aligned to the team’s/Firm strategy. This will be done in conjunction to monitoring the financial performance of these clients.
- Being a champion for the Firm's marketing systems. Leveraging the opportunities/analysis provided to the benefit of the clients and sector groups. Extract and present management information to group heads to inform strategy.
- Managing and contributing to wider BD projects as required.
The Marketing & BD Team:
- Work closely with other members of the Marketing team to ensure a consistent and joined-up approach in business development activities and the use of marketing communications.
- Playing an active role as a manager within the Marketing & BD team to ensure the team performs to the highest standards and is well regarded across the firm. Provides support & guidance to junior members of the team.
- Share knowledge, experience and best practice with colleagues in the Marketing team.
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