Marketing Data Analyst

Closing date: 17/05/2021
Term: Permanent
Working hours: Full-time
Team: Marketing
Location: UK-Wide
Let us introduce ourselves…

Let us introduce ourselves…

It is the people at Shakespeare Martineau that make us so special. By understanding what our people want, giving them the support they need, recognising everyone’s contribution and realising the unique power of teams; together we win.   As a firm we are focused on proactively building and developing diverse teams, bringing different backgrounds, personalities and perspectives together. We play to our strengths, pushing ourselves to be consistently better than yesterday and deliver amazing solutions for our clients. We empower our teams with a high degree of individual responsibility; we self-manage and encourage everyone to be responsible for their own learning, knowing it makes us even better at what we do!

We believe in trusting our people to make the right decisions for themselves from how you dress, to how, when and where you work – we focus on outputs.

The team:

To provide truly outstanding client service we work as one team. Our Business Operations Group is made up of business professionals who work with our legal professionals to provide market-leading expertise to our clients. The groups include our Finance & Risk, Buildings & Infrastructure, Marketing & People, C-Suite teams.

Our marketing team plays a crucial role in helping the firm achieve its ambitious growth plans. The team is aligned to the business, shaping, embedding and delivering against the strategy, helping to retain and attract new clients whilst putting the client at the heart of everything we do.

The team of around 30 are based in Nottingham, Birmingham, Leicester and London. They are multi-disciplined, offering a range of services including client and business development, digital, growth-led marketing, PR, content, communications and events for the firm. They pride themselves on understanding the changing marketplace, clients, legal groups and the sectors in which the firm operate to offer specialist knowledge and expertise.

The role:

We are looking for a Marketing Data Analyst to join our awesome Marketing team, part of the firm’s Business Operations group.

You will capture, analyse and understand the data we have to ensure that decisions are data-driven.  Working with multiple digital marketing tools, including but not limited to MS Dynamics, Marketing Automation, GA, Social, your role will be to guide our marketing teams on the success of their operations.

We are looking for someone who is analytical, engaged, loves data and wants the responsibility of building something and continually developing and improving it; including constructing and maintaining segmentation using demographic, firmographic, content and behavioural insights. 

Working closely with the Marketing team and Business Operations group you will contribute to the data strategy – ultimately ensuring an improvement in the quality, scope and accuracy of our data, and the enhancement of our marketing activity.

You will also provide critical insight, reporting and modelling to enable the growth of our business - across marketing channels, campaigns and programmes, and will work closely with a variety of teams to allow them to execute and measure the marketing strategy.

Your key duties will be:

  • having ownership of the Marketing CRM system; including the day-to-day maintenance from inputting and cleansing data, to delivering insight
  • providing the technical development of CRM, from developing the back-end solutions, and testing, to third-party management; including:
    • identifying / investigating relevant / new technologies and best practices to define system and process improvements
    • taking ownership of any 3rd Party data-platforms, as well as the relationships, to ensure client data and segmentation accuracy
  • supporting the client growth, to include the development and building of a targeted client lists based on data analysis and sales team insights, for marketing campaigns, and gathering/analysing data for presentations and data visualisation; this also includes:
    • client data and attributes, to deliver tangible insights to support client-facing marketing and growth plans
  • supporting Marketing Automation, developing our data for MA/CRM integration and implementation; you will build the processes and requirements for optimal CRM usage, and deliver always-on and ad hoc campaigns
  • taking ownership of data compliance; you will be responsible for the integration and management of data in accordance with GDPR and PECR
  • being accountable for reporting marketing analytics, including sales and customer behaviour; this includes:
    • the creation and maintenance of a suite of reports required by teams to enable daily self-sufficient data & insight access
    • attribution modelling to enable marketing teams to determine success of all channels and activities
    • the analysis of client behaviour and deliver actionable insights in simple, clear reports
  • analysing the effectiveness of channels and campaigns to optimise reach, conversion and client engagement
  • delivering group training and one-on-one guidance on using CRM, Marketing Automation, reporting and digital
  • advising on any projects that involve marketing or contact data, CRM or future marketing/contact data development

Skills and experience you will have:

  • a minimum of 3-years’ previous experience in a similar role of data analysis, management and reporting
  • an understanding of the legal or professional services sector is ideal, but not required
  • previous experience in client data management, analytics and offering insight
  • demonstrable experience of working with CRM systems / database, including migrating data; MS Dynamics is ideal
  • solid experience in data acquisition and lead nurturing tactic, as well as in visualisation of data and presentation
  • knowledge and understanding of GDPR & PECR requirements, as well as experience in handling data regulations rigour and compliance
  • knowledge of Google Analytics or another relevant web analytics solution
  • solid Microsoft Excel and Power Point experience
  • experience working with SQL/NOSQL databases is desirable
  • demonstrable experience in project management

Key competencies you will need:

  • exceptional attention to detail and accuracy
  • the ability to prioritise accordingly and maintain strong organisational skills
  • strong research and analytical ability
  • a high degree of initiative and the ability to cope in a demanding environment

How we work:

We embrace agile working and offer a blended approach to where and how we work.

We appreciate that people have different needs and preferences and we’re keen to be flexible, after all, we value what you do, not where you do it.

We have hubs in Birmingham, Leicester, London, Lincoln, Milton Keynes, Nottingham, Solihull, Stratford-upon-Avon and Sheffield. This role will offer a blend of home and office working in any of our office hubs.

Additional information

Please be aware, for some vacancies, where we receive high numbers of applications we may need to bring the close date forward.

Due to the nature of the work undertaken, confirmation of employment will be subject to a variety of checks which will be carried out once an offer of employment is accepted. Details of the checks can be found here.

Equal opportunities

Shakespeare Martineau is a committed equal opportunities employer. We seek to attract, develop and retain talented people from a diverse range of backgrounds and cultures. We value and respect individuality and encourage a culture within our business where people can be themselves and be valued for their strengths and experiences. Everyone who either applies to or works for the firm is treated equally, regardless of their gender, age, ethnic origin, nationality, marital status, sexual orientation or religious beliefs.