Campaigns Executive

Weightmans is a Top 45 law firm with offices throughout the UK. Having been recognised as the leading legal employer at the annual Britain's Top Employers awards and achieved record rankings in Chambers UK 2017, we are immensely proud of the work we carry out for our clients and the culture we provide to our people.

This role is set to run to June 2019 to cover maternity leave.

Our Marketing team is made up of many teams that work together to support Weightmans' marketing processes. The teams include: business development; communications; CRM; events; profile raising; and projects.

Primary objectives

• Responsible for assisting the team with the implementation of the marketing plan within budget

• Execute effective campaigns for the firm in support of agreed business plan objectives

• Work with the Campaign Manager and/or Head of Communications & Campaigns on specific projects as required

Key responsibilities

• Execute integrated marketing campaigns with the aim of acquiring and retaining clients

• Involvement with implementation, tracking and measurement of marketing campaigns

• Liaise with other members of the marketing team as required in order to execute campaigns i.e. Campaign manager, campaign exec

• Working with external agencies, such as, designers, printers who deliver the campaign activity

• Work within a budget and report any overspend

• Write, edit and proofread copy for promotion materials within marketing campaigns

• Ensure that the organisation’s brand identity is adhered to in campaigns and in all communication channels

• Deliver regular reports of campaign results including web analysis and evaluation of KPIs

• Maintain regular measure of the ROI of campaigns you are working on

• Ensure accuracy of marketing materials and ensure formal sign off procedures are followed

• Collect and use data to inform new campaigns and the evaluation of existing campaigns

• Take responsibility for organisation of any exhibitions, events

• Be up to speed with firm’s social strategy and ability to execute across firm’s social channels

• Keep abreast of current trends in marketing

• Work on specific projects such as legal directories, research but also be available to assists with any ad hoc projects within the marketing team as a whole which require additional resource.

Key skills & experience

• A minimum of two years experience in a business to business services environment, ideally in professional services

• Experience of developing effective relationships with internal clients, including senior partners, advising and challenging them appropriately

• Commercially aware and astute

• Well developed project and time management skills plus organisational and analytical skills

• Well developed IT skills and excellent working knowledge of Word, Excel and PowerPoint

• Suggest ways of improving processes within the team

• Confident, assertive and self motivated

• Excellent interpersonal and communication skills (written and oral)

• A good understanding of social media

• Able to write good quality copy in plain English

• Flexible – the role will be based in Liverpool but the individual will be required to spend time in other Weightmans offices. There will also be occasions where the successful candidate will be required to attend events outisde normal office hours.

   

Please note:

• The successful candidate appointed to this role will be subject to our standard background checking process, and any offer of employment made is conditional upon successful completion of those checks. Further details can be obtained from the Recruitment team.