Senior Campaigns Executive

Weightmans is a Top 45 law firm with offices throughout the UK. Having been recognised as the leading legal employer at the annual Britain's Top Employers awards and achieved record rankings in Chambers UK 2017, we are immensely proud of the work we carry out for our clients and the culture we provide to our people.

Our Marketing team is made up of many teams that work together to support Weightmans' marketing processes. The teams include: business development; communications; CRM; events; profile raising; and projects.

Primary objectives

• Responsible for assisting the team with the implementation of the marketing plan within budget

• Initiate and lead effective campaigns for the firm in support of agreed business plan objectives

• Work with the Campaign Manager and/or Head of Communications & Campaigns on specific projects as required

Key responsibilities

• Devise integrated marketing campaigns with the aim of acquiring and retaining clients

• Manage the implementation, tracking and measurement of marketing campaigns

• Lead on co-ordinating marketing input required for the campaigns i.e. from NBM, CDM, Digital Manager, PR Manager, Database Manager, Campaign team

• Brief and oversee the work of external agencies, such as, designers, printers who deliver much of the campaign activity

• Work within a budget and report any overspend

• Write, edit and proofread copy for promotion materials within marketing campaigns

• Ensure that the organisation’s brand identity is adhered to in campaigns and in all communication channels

• Deliver regular reports of campaign results including web analysis and evaluation of KPIs

• Maintain regular measure of the ROI of campaigns you are responsible for

• Ensure accuracy of marketing materials and ensure formal sign off procedures are followed

• Collect and use data to inform new campaigns and the evaluation of existing campaigns

• Take responsibility for organisation of any exhibitions and events

• Be up to speed with firm’s social strategy and ability to execute across firm’s social channels

• Keep abreast of current trends in marketing

• Work on specific comms projects such as brand, office moves, mergers but also be available to assists with any ad hoc projects within the marketing team as a whole which require additional resource

This list is not intended to be exhaustive and you may be required to carry out duties that fall within the wider remit of the role.

Key skills & experience

• A minimum of four years experience in a business to business services environment, ideally in professional services

• Experience of developing effective relationships with internal clients, including senior partners, advising and challenging them appropriately

• Commercially aware and astute

• Well developed project and time management skills plus organisational and analytical skills

• Well developed IT skills and excellent working knowledge of Word, Excel and PowerPoint

• Suggest ways of improving processes within the team

• Confident, assertive and self motivated

• Excellent interpersonal and communication skills (written and oral)

• A good understanding of social media

• Able to write good quality copy in plain English

• Flexible – the role will be based in Liverpool but the individual will be required to spend time in other Weightmans offices.

Please note:

• Any reference to experience or PQE in our adverts or job descriptions is to be used as a guideline only. We welcome applicants from all backgrounds and with different levels of experience who can demonstrate that they fulfil the requirements of the role.

• The successful candidate appointed to this role will be subject to our standard background checking process, and any offer of employment made is conditional upon successful completion of those checks. Further details can be obtained from the Recruitment team.